Strategy
From assessments and positioning to messaging, architecture and nomenclature, successful brands are built on a foundation of meaningful strategy. This provides the framework for what your brands mean and how they should be organized.
  • Communication Strategy
  • Customer Experience Modeling
  • Human Experience Strategy
  • 360 Campaign Strategy Development
  • Persona Development
  • Brand Experience Design
Brand ROI
Our clients often ask how to measure the ROI of branding efforts. Maybe the question needs to be redefined. Instead of "what is the ROI of brand," maybe it should be "what is the overall value of the brand?" Instead of asking, "How does brand create revenue?" the question might be, "How does brand contribute to my balance sheet?" We intuitively know there's value in branding, but the bean counters want some dollar-for-dollar ratio on their investment — and I don't think it works like that. Two firms of the same size could both spend $500,000 on branding but have radically different results. It hinges a lot on how they deliver the brand, the messages in their materials, the media they choose, the markets they serve, etc. But mostly, I'd say it hinges on how well they execute and deliver — especially in first-hand interactions. Off-Road Studios takes in to consideration the measurable aspects of the ROI of the Brand that includes Top-of Mind Familiarity, Trust, Cross-Selling Opportunities, Emotional connection, Price de-sensitivity, Reduced Sales-Cycle, Increased Inquiries, Greater Exposure, Decline in Lost-Opportunity Cost, Employee Recruitment and Retention of Employees in delivering measurable and guaranteed results.
  • Consumer insights
  • ROI and Customer Value Analysis
  • Campaign Performance Measurement
  • Actionable Recommendations & Optimization
Visual Branding
Much more than graphic designers, our visual branding specialists are visual problem solvers and strategic thinkers. We understand the impact and implications that design has on branding and incorporate that knowledge into every aspect of our work. Our unique approach provides you with a wide variety of design solutions displayed in relevant environments and mediums – so you can be assured your brand will relay a consistent brand image no matter how it is showcased.
Research & Analysis
Our global research expertise delivers the insight our clients need to make strategic, data-driven decisions about their brands, markets and competition. In our brand strategy research process, we evaluate brands strategic positioning, messaging and architecture recommendations.
  • Competitive/Comparative Analysis
  • Ethnographic Research
  • Business Requirements and Planning
  • 360 Campaign Analysis
  • User Testing and Usability Analysis
  • Social Monitoring and Reporting
  • Web Analytics and Custom Reporting
Verbal Branding
A brand name must encapsulate the character of the brand and make a connection with its target audience. It should be appropriate, yet compelling and it must support your business goals. A tagline is yet another opportunity to communicate your brand directly to your target audience, offering another level of detail that the name alone cannot. We understand the challenges that brands face on entering various countries and cultures. We can help you in successfully communicating a consistent message globally.
Brand Standards
Managing your brand in the market is a difficult task. It is imperative that your brand is implemented appropriately in every way – verbally, visually and strategically – to ensure that you get the results you desire. Our design process filters your brand standards through our creative lens. Our brand specialists provide detailed standards and brand usage guide lines to manage and display your brand across various mediums in a successful, consistent and harmonic pattern. As your company grows, an updated brands can communicate a new position or help you enter new markets, maintaining the core essence of your brand.
  • Brand Usage Guidelines
  • Brand Standardization