Enervits is a food and beverage company based in Spain who launched their juice, Ricofrutas Multivits in Pakistan. The final choice of logo design was made on the combination mark which efficiently presented the lettering of the brand name in clear simple forms. On the basis of all the design solutions, the client got the brand guidelines setting all the details of the designed solution. It should be said that the logo was created in tight and deep connection with the whole concept of the brand itself. There were tons of tiny but really numerous corrections and alterations in order to get the most harmonic version. It is natural as the logo was based at purely original and uniquely created lettering. The success of the identity comes not from the logo alone, but from the application of the brand across multiple brand touchpoints.