What makes us human is our ability to communicate. Branding is at the forefront of the communication thread. Once named, the flow of information is triggered. When information is abundant, there’s bombardment of subliminal messages from every direction. Brand is central to all communication, like an island in the ocean. Its fluid. Till all ends, reach. Billions of micro communications surround a brand.
Being the hub of all communication, this landscape dominates the skyline. White and blacks, ones and zeros. The raw force of the icy sheets tames the mountains and covers them helpless. The upper layers keep deviating, making way for the new, similar to the ever changing trends of the virtual world. The technologies stays constant but due to the intangible nature of communication and the influx of information, the peripheral layer is subject to constant change.
We trigger senses. A thick forest. The landscape of interactive communication. Everything invested in a robe of mystery. Stunning diversity. Engages all five senses and triggers human curiosity. Constantly encoding and decoding sensory experiences.The deeper you go, the more interactive is the experience.
When it comes to being an agency, we see our world as a maze where we come across a new dare every day. Our connotation of canyons for CGI, animation, and VFX defines it as one such challenging field which only few can out dare.
The idea behind choosing canyons as a part of our digital ecosystem is a hallmark of our larger than life presence in the CGI market. With so much tough terrain to climb, it is not always a possibility to be at the top.
Moving out of the traditional advertising methods to a digital era is just like a wind in a desert that set forth when a gust front blows and ends accumulating all the loose sand dunes. This phenomenon of the wind is how we see our Digital Marketing services to be for a brand. Where a small brand is set forth in the market, nourished and evolved in such a way that reaches out to the mass audience like the dust storm hitting the masses.
Mount Kilimanjaro. A giant stratovolcano with an explosive past. Began forming over a million years ago. Its topography constantly changing ever since. But the remnant caldera crater rim stays constant.
Human communication has also taken many shapes and forms but the lens has always been at core of all communication. Immersive technologies have greatly altered the topography. What you derive, the most basic version is a product of your lens. It is then altered to enhance and highlight the message.
The world is our oyster and we are driven by the compulsion to leave our mark in all vicinity. Marvels of our digital ecosystem adorn every continent and sea, exquisitely unified and vividly narrating their accomplishments in their own captivating way.
We breed superheroes. Heroes that not only create the unimaginable but motivate others to do so as well. We offer a nurturing playground to experiment, grasp and conquer the most creative, challenging and ever evolving world of technology.
Huawei is a renowned name in Telecom Carrier Networking, building telecommunication networks and services. It is one of the leading companies in Enterprise Business, providing equipment, software and services to enterprise customers. It is also known for making modern and stylish cellular devices that are used in 140 countries worldwide.
Products and services:
Huawei is organized around three core business segments:
Telecom Carrier Networks, building telecommunications networks and services.
Enterprise Business, providing equipment, software and services to enterprise customers.
Huawei starts grounding its roots in Pakistan as a cellular device provider, by launching one of its premium product that is named as “Huawei Ascend P7”. The Product is stylish and possesses a sleek design that will add style to the users’ personalities. The advertising campaign was started in Pakistan this year (2014) and billboards, banners and Pop-up banners were displayed all around the country. The marketing personnel were also well-aware about the importance of TVCs in the current era of dynamic technology and powerful media.
Huawei Ascend P7 TVC and 3d Animations:
Huawei decided to make a TVCs for marketing this product to masses and to do this task they need a company familiarized with local market dynamics. The first name came into their minds was OffRoad 360 IDEA (Interactive Digital Experiential Agency) where work speaks louder than words. Off-Road Studios is known globally for its creativity, quality services, 3d Animations and VFX Commercials. The ad created by using Adobe After effects, Adobe Photoshop, Adobe Premiere Pro, Autodesk 3D Max and Autodesk Maya. The ad proves the skills, expertise and creativity of Off-Road Studios family in 3d Industrial Visualization, 3d Product design and Motion Graphics. The alliance paid off and these TVCs were launched on time.